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We were invited by the educational team of Dana Children's Hospital (Ichilov) to provide advice regarding the study environment. During the meeting, a difficulty arose that the team encountered and it is a better accompaniment of the children and parents in the process they go through as part of medical treatment. The educational team described the difficulty of reaching everyone, and said that there are brochures from about 20 years ago that were produced with a lot of work, but today they do not correspond to a treatment protocol and, in addition, the accessibility of verbal and visual content does not correspond to these days. From that moment we began to plan and create a new brochure, in the process we broke down the route that the young patients go through with their families from the time they enter the hospital. The process had many partners, from the reception team, the nurses, doctors, psychologists, surgeons, anesthesiologists... and the hospital's CEO At the same time, I created a different character from the characters that accompany the Dana B.H. logo, and this is to create one character without gender and human markers, aiming at the language we used was neutral, through Benji's eyes the children, the girls and their families are told about the process they will go through. After a one-month pilot and corrections, we switched to mass printing and the brochures are considered a success We tried to make the brochures accessible in an interactive digital mode, but due to difficulties we stopped this process Still looking to realize the idea

Dana Children's Hospital

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